OUR STORY
About HAREER
Hair Care Born from a Personal Story
A Jordanian hair care brand built from a personal need and a shared vision.
HAREER was founded by Ali Abu-Touq and Rawan Al-Shammary, a husband-and-wife team who turned a personal passion for better hair care into a Jordanian brand with global ambitions.
What began as a search for better hair care at home gradually became a growing brand focused entirely on hair.
From the beginning, HAREER has been built around one simple idea: understanding what different hair types need and creating products that fit naturally into everyday routines.
It Started with a Hair Mask
HAREER began when Rawan searched for a hair care product she could not find.
That search inspired the brand’s first product, the HAREER Hair Mask, and eventually grew into a complete hair care range for different hair types and needs.
Even the name HAREER, حرير, reflects the softness and healthy feel the brand wants every type of hair to experience.
MEET THE FOUNDERS
Ali Abu-Touq & Rawan Al-Shammary
Husband, Wife & Co-Founders of HAREER Cosmetics
Ali Abu-Touq
Co-Founder & CEO
Ali leads HAREER’s business strategy, operations, marketing, partnerships and growth.
Rawan Al-Shammary
Co-Founder & Product & Brand Director
Rawan is the original visionary behind HAREER, leading product concepts, brand direction and the search for new hair care solutions.
Together, Ali and Rawan combine product vision, business strategy and a shared ambition to build a Jordanian hair care brand made for different hair needs.
WHY HAREER
Made for Different Hair Needs
Hair care designed around different hair types, concerns and routines.
Thoughtfully Selected Ingredients
Formulas made with selected proteins, oils and botanical extracts.
A Complete Hair Care Range
Everything from cleansing and treatments to serums, mists and accessories.